He has created fabulous and original content with words that sing off the screen. Congratulations, you've nailed the hardest part of becoming a successful blogger. However, if you don't have a solid, SEO-friendly title attached to your post, you're likely to be drowning in the sea of ​​other blog posts and articles returned by Google, Bing, and the like. Fortunately, creating search-optimized blog titles (those that are most likely to appear at the top of Google search results) is easy with your new best friend, the Google AdWords Keyword Planner tool.


The Keyword Planner tool is free to use, but you will need to create a free AdWords account first. The good news is that you can register today and it only takes a couple of minutes; here are instructions. Once you get your account up and running, you can dive into important keyword research.

Er, what is keyword research?

Keyword research is the process of learning the words and phrases that people often use to search for information online. It helps you know, for example, that when you're writing a post to help your readers get started with yoga, three times as many people Google "yoga for beginners" than "yoga for beginners." You might think of it as a minor change, but it can have a huge impact on your SEO!

Also, by looking at the combination of words that people use to find information, you can get ideas for new blog posts while also gaining a better understanding of how to write your headlines for SEO. This simple process can make the difference between writing an amazing blog post that no one sees, and writing one that reaches hundreds or even thousands of eyes. Over time, many search-optimized post titles mean more traffic.

Using the Google Keyword Planner to Get Post Ideas

Google Keyword Planner to Get Post Ideas

Let's say you are an artisan blogger and you want to create more content related to knitting. It's coming back, you know! Start by selecting "search for new keywords using a phrase, website or category" and type "weave" at the top of the box "your product or service", then hit "get ideas".


Note: The Competition and Suggested Bid columns are relevant to advertisers bidding on keywords, so you can ignore them.

As you can see from the screenshot above, the average number of monthly searches for knitting and crochet patterns is high. Do some more research and you will see that people are more interested in knitting baby things, so creating your own free knitting patterns for baby items has the potential to drive a lot of traffic to your blog.

Don't want to blog about baby clothes? You can try more specific search terms, for example "scarf knitting patterns", and compare how many people search for different things.

Using the Google Keyword Planner to create headlines

If you've already created a blog post, or have your heart set on writing about a particular topic, you can use the Keyword Planner tool to optimize your title, ensuring your post gets as much search traffic as possible.

Let's say you've written a post on knitting basics. By entering a combination of words and phrases related to the basics of knitting, you can get a better idea of ​​the kinds of things people are looking for around this topic.

In the example above, you can see that "learn to knit" would be the best phrase to include in your title if you want it to appear in more people's Google searches.

So how do I turn these words into awesome post titles?


Now that you have a selection of SEO friendly "keywords" (words or short phrases) to choose from, it's time to integrate them into the title of a blog post that your readers will love. Let's take "knitting patterns for beginners" as a starting point.

A blog post simply titled "Knitting Patterns for Beginners" won't do much to capture your readers' imaginations. Applying "how", "what", "why" and numbered prefixes to your title makes it more interesting and will help people click to find the jewels of wisdom you are offering. This can also generate ideas for multiple blog posts related to this topic! For example:


How to Read Knitting Patterns for Beginners: A Step-by-Step Guide

Which brand makes the easiest knitting patterns for beginners?

Why these adorable beginner knitting patterns will make you want to start knitting!

10 Beginner Knitting Patterns You Should Try Right Now

The important thing to remember is to make your titles relevant to search engines but still attractive to your real human readers. The best SEO-friendly blog titles incorporate high search volume keywords in a naturally flowing, non-spammy way. Because nobody wants to read spam!

Now you know how to use Google's Keyword Planner tool to create SEO-friendly blog titles. For even more tips on how to catapult your blog posts up in search rankings, check out our post, "Six Tips to Boost Your Blog SEO."

Do you have any tips for using the Keyword Planner tool that we haven't seen? We'd love to hear from you in the comments below.

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