Most Expensive Keywords in Google Ads

 How Google Makes Money: The 20 Most Expensive Keywords in Google Ads


Average Cost Per Click in Search Engine advertising 2021 by Industries

What are the most expensive keywords? We use data from our Free Keyword Tool to find out!

Keyword cost per click (CPC)

👉Insurance -$54.91

👉Loans-$44.28

👉Mortgage-$47.12

👉Lawyer-$47.07

👉Credit-$36.06

👉Lawyer-$42.51

👉Donate-$42.02

👉Degree-$40.61

👉Accommodation-$31.91

👉Claim-$45.51

👉Conference Call-$42.05

👉Bargain-$33.19

👉Software-$35.29

👉Recovery-$42.03

👉Transfer-$29.86

👉Gas/Electric-$54.62

👉Classes-$35.04

👉Rehabilitation-$33.59

👉Treatment-$37.18

👉Cord blood-$27.80


Read the full "most expensive keywords" story: the most expensive keywords in Google AdWords


Read our "Most Expensive Keywords" study follow-up story: Where's Mesothelioma? What is umbilical cord blood? and other frequently asked questions about our study of most expensive keywords.

Grade your AdWords account for free: Use AdWords Grader to get an instant free AdWords account audit.

The most expensive PPC keywords

How does Google make money? Amazingly, 97% comes from online pay-per-click advertising. At Homefames we can't get enough PPC; That's why we decided to do some research and find out what are the most expensive keywords on Google. Some of our results on the most popular and expensive PPC keywords were to be expected, while some (such as umbilical cord blood and mesothelioma treatment) surprised us and our readers.

Want to learn more about how Google advertising works? Check out our infographic: What is Google AdWords?

Top 10 Most Expensive Google Keywords

The 10 most expensive keywords are:

Sure

loans

Mortgage

Lawyer

Credit

Lawyer

Donate

Degree

accommodation

Say

You'll notice that these top ten most expensive AdWords keywords are mostly related to finance and industries that manage large sums of money. The fact that the educational keyword "degree" is one of Google's top ten most expensive keywords, along with lawyers and credit, reminds us of the rising cost of education.

The following ten most expensive keywords round out our total list, resulting in the top 20 most expensive keywords:

Conference

Commerce

software

Recovery

To transfer

Gas/Electricity

Lessons

rehabilitation

Treatment

cord blood

There you have it: the highest cost keywords. If you're considering entering one of these industries, be prepared to pay high cost-per-click rates for top keywords. While some may start treatment facilities for the greater good, keep in mind that you will end up in one of the more expensive niche pools, and your paid search marketing wallet will suffer from those high CPCs.

The most expensive SEM keywords can be frustrating for those in the industries, but they are the best keywords for Google, which makes 97% of revenue from advertising on Google sites (AdWords, AdSense). Over the past four quarters, the biggest player in search engine history generated $32.2 billion in total ad revenue.

Most expensive ad keywords

While the minimum bid per keyword is 5 cents on AdWords, the high-cost keywords listed above don't come close. Google can earn up to $50 per click on the most expensive PPC keywords. Keyword advertising is a very lucrative business for Google. Learn more about AdWords costs here.

The most expensive niche groups that pay for the most expensive keywords are industries with a very high customer lifetime value; The most expensive AdWords keywords are found in industries where customer profitability is significantly high. Ultimately, the amount of money insurance companies make from a person who signs up for insurance with them makes the high cost per click rates worth the investment, even at $54 per click.

Average Cost Per Click in Search Engine advertising 2021 by country

Average Cost Per Click in Search Engine advertising 2021 by country


Find your best keywords with our free Keyword Tool.

Tips for Businesses in Expensive Google Keyword Niches

Ask yourself, should I use AdWords? If you're in an industry that pays top dollar for the most expensive Google AdWords keywords, you'll want to make sure you're implementing pay-per-click marketing best practices. Here are some to keep in mind:

Quality Score: High AdWords Quality Scores can lower your CPC and help you pay less for the most successful keywords. Finding the right keyword niches and breaking large keyword lists into smaller, segmented lists that you can easily write targeted ad copy for, resulting in better Quality Scores and better keyword rankings.

Be specific – target specific keywords of 3-5 words. You can use a Google AdWords keyword tool to generate specific keyword ideas, both broad-tail and long-tail keywords.

Use negative keywords – Irrelevant keywords result in expensive clicks that will never convert, and when bidding on the most expensive keywords at $50 per click, negative keywords are absolutely essential.

Focus on relevance

Landing Page Optimization – While most AdWords conversion rates stay around 2%, we will often see landing pages converting at 20% or even 30%. The key to landing page optimization is to continually test different types of offers and see how people respond to them.

Expand to Display: Especially if you're looking to spread brand awareness, the display network is a great way to generate affordable clicks; And with tools like our Smart Ads Creator, you can get started with Display faster and more efficiently than ever.

Do you want to learn Google AdWords? Homefames has the educational resources, tools, and PPC management software your business needs to be successful.

How does Google get its revenue?

Many people are surprised to find out that Google makes 97% of its revenue from online pay-per-click advertising. We decided to go deeper and break down exactly which keywords make the most money on Google.

How was the data for the most expensive keyword study collected?

For the Most Expensive Keywords infographic, we compiled data from our own large keyword database and the Google Keyword Tool to determine the 10,000 most expensive keywords in English over a 90-day period.

We then organized the general list of keywords into categories by topic, such as "Credit" or "Insurance." The largest keyword categories were determined by weighting the number of keywords in each category, as well as the estimated monthly search volume and average CPC for each keyword.

Why is Quality Score important for bidding on competitive keywords?

Quality Score is key to using AdWords effectively and getting the most out of your advertising budget. When bidding on competitive keywords, Quality Score is especially crucial because high Quality Scores can help you lower your average cost per click.

If you're concerned about your Quality Score, try running the free AdWords Scorer, a free tool that helps advertisers rate their PPC campaigns based on important metrics like Quality Score. If you get a low score, your Quality Score can be improved by writing more specific ad copy and landing pages.

Why are negative keywords useful when bidding on expensive keyword categories?

Negative keywords help you prevent unwanted queries from triggering your ads. Identifying these can help you determine what types of keywords they are likely to match against and weed out keyword phrases that aren't relevant, helping you avoid wasted spend.

Why is landing page optimization important when bidding on expensive keywords?

Well-optimized landing pages can have conversion rates of up to 20% or even 30%. The key to landing page optimization is trying out different types of offers, trying them out, and seeing how people respond.

Why is it important to be specific when bidding on expensive keywords?

Targeting more specific keywords ensures that you only pay for keywords that are relevant to your business. Target specific keywords of 3-5 words. Implementing a keyword tool can help you generate targeted keyword ideas, just make sure you only pay for keywords that are specific to your business.


Are there other industry studies on the most expensive Google keywords?

Yes, we've done several other studies in different quarters on Google's earnings. Take a look at our:


Breakdown of Google revenue in 2021

Our follow-up to this study, Where is mesothelioma? What is cord blood?

bilical?, and other frequently asked questions

What is the minimum bid per keyword in Google AdWords?

The minimum bid per keyword is 5 cents.


Annual revenue of Google from 2018 to 2021 (in billion U.S. dollars)

Characteristic Revenue in billion U.S. dollars

2021 256.74

2020 181.69

2019 160.74

2018 136.36


What is the most money Google can earn per click?

Google can earn up to $50 per click from PPC keyword bidding

What is the most expensive keyword category?

Insurance keywords are by far the most expensive. Google AdWords keyword categories with the highest volumes and costs, such as the "insurance" category, represent businesses with very high customer lifetime value; In other words, industries like these are willing to pay a lot to acquire a new customer because the long term payment is so beneficial.


👍What is the top CPC for insurance keywords?

The top CPC for insurance keywords is $54.91.


👍What is the highest cost per click for loan keywords?

The highest CPC for lending keywords is $44.28.


👍What is the top cost per click for mortgage keywords?

The top cost per click for mortgage keywords is $47.12.


👍What is the highest CPC for attorney keywords?

The highest CPC for attorney keywords is $47.07.


👍What is the highest recorded cost per click for credit keywords?

For credit keywords, the highest CPC is $36.06.


👍What is the top CPC for lawyer keywords?

The highest cost per click for attorney keywords is $42.51.


👍What is the highest CPC for donation keywords?

The highest cost per click for donation keywords is $42.02.


👍What is the top CPC for grade keywords?

The highest cost per click for grade keywords is $40.61.


👍What is the top CPC for hosting keywords?

With hosting keywords, the highest CPC is $31.91.


👍What is the highest CPC for claim keywords?

The top CPC for claim keywords is $45.51.


👍What is the top CPC for conference call keywords?

The highest cost per click for Conference Call keywords is $42.05.


👍What is the highest CPC for trading keywords?

The highest CPC for trading keywords is $33.19.


👍What is the top CPC for software keywords?

The highest cost per click for software keywords is $35.29.


👍What is the top CPC for retrieval keywords?

The highest cost per click for retrieval keywords is $42.03.


👍What is the top CPC for transfer keywords?

The maximum cost per click recorded for transfer keywords is $29.86.


👍What is the highest CPC for gas and electricity keywords?

For gas and electricity keywords, the highest CPC recorded is $54.62.


👍What is the top CPC for class keywords?

The highest cost per click for class keywords is $35.04


👍What is the cost per top click for rehab keywords?

Highest CPC for rehab keywords is $33.59


👍What is the highest CPC for treatment keywords?

The highest cost per click for treatment keywords is $37.18


👍What is the top CPC for umbilical cord blood keywords?

For primary blood keywords, the highest cost per click is $27.80


--This infographic is property of Homefames, Inc.--


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