What can 10 of the top earning bloggers in 2022 teach us about making money blogging, and what do their stories tell us about current trends for top-ranked blogs?

Since 2018, Target Internet has been registered once a year in ten of the highest earning blogs in the world. Using a list based on a Forbes ranking of the world's top-earning bloggers, we look at some of the factors that influence the success of each leading blogger.

Most paid bloggers, Highest paid bloggers & blogs around the world. Richest bloggers all around the globe. Top highest earning bloggers and blogs. Most inspiring blogs.

Most paid bloggers, Highest paid bloggers & blogs around the world. Richest bloggers all around the globe. Top highest earning bloggers and blogs. Most inspiring blogs.

Recently, blogging has branched out into many variants, ranging from traditional proprietary blogs (like the one you're reading), to blogging on third-party platforms like Medium and LinkedIn Pulse, and microblogging on social media captions. There has been a new bifurcation of the blogging industry into bloggers and social media influencers. Many people who once became bloggers are instead pursuing careers as influencers.

These trends have brought new business and creative opportunities for independent online content creators. The downside is that blogging has become harder to define, and therefore harder to report on as an industry. This effect has been so pronounced that the use of the term "blogging" itself appears to be declining. According to Google Trends, global search volume around "blogging" and related keywords hit its lowest level on record in June 2019 and has remained nearly flat ever since.

One result of these trends is that it's no longer easy to get blogger earnings estimates from a reliable source, as titles like Forbes have refocused on trending topics like Instagrammers and YouTubers. We could have taken this as a sign to stop analyzing the performance of the highest paid bloggers. However, we've been tracking the careers of the bloggers included in the list from last year, we still think there's a lot to be said for their high-earning blogs. Let's take a good look at the state of each leading blog in 2022 and see what lessons we can take away from the state of blogging.

The earnings figures provided with each blogger are the best available estimates of Owler's annual earnings, expressed in US dollars.

Top 10 bloggers with the highest income

  1. HuffPost$500 million per year
  2. Engadget$47.5 million per year
  3. Moz$44.9 million per year
  4. PerezHilton$41.3 million per year
  5. Copyblogger$33.1 million per year
  6. Mashable$30 million per year
  7. TechCrunch$22.5 million per year
  8. Envato Tuts+$10 million per year
  9. Smashing Magazine$5.2 million per year
  10. Gizmodo$4.8 million per year 
  11. Summit Bansal  
  12. Ryan Robbinson 
  13.  Abby Lawson
  14.  Gina Horkey 
  15.  Tiffy Cooks  
  16.  Fat Stacks Blog  
  17.  Yeys  
  18.  Carly Campbell  
  19.  Debbie Gardner   
  20. Darren Rowse  
  21.  Passive Income Unlocked 
  22.  Show Me The Yummy  
  23.  Alex Nerney And Lauren McManus 
  24.  Dangerous Business 
  25.  Steve And Jennifer Chou  
  26.  Rosemarie Groner
  27.  Kylie 
  28.  Jon Morrow
  29.  Two Wandering Souls 
  30.  Pinch Of Yum  
  31.  Making Sense Of Cents  
  32.  Single Moms Income  
  33.  A Beautiful Mess 
  34.  Entrepreneurs On Fire  
  35.  Its A Lovely Life   
  36.  Sarah Titus  
  37.  Melyssa Griffin

1. HuffPost (founded by Arianna Huffington): $143.1 million

Arianna Huffington, founder of The Huffington Post (renamed HuffPost in 2017), grew her business from a current affairs commentary blog to a full-fledged media empire between 2005 and 2011, when AOL acquired The Huffington Post for $315 million. Dollars.

Huffington remained editor-in-chief of The Huffington Post until 2016, when she moved to her current job as CEO of Thrive Global, a blog and training provider dedicated to corporate wellness. She (she is also a member of the board of directors of brands such as Uber and Onex).

HuffPost has an estimated annual revenue of $500 million, which puts it in the big leagues by the standards of most traditional newspapers, let alone relative to other blogs.

A key factor in HuffPost's success has been its dispersed approach to digital content production and distribution. The platform usually publishes 600 to 1,000 articles per day, of which 10 to 100 have gone viral.

Blogs have always lived or died by their ability to attract readers, and HuffPost topped that score with the right strategy at the right time. It's unclear whether a similar strategy implemented in 2022 would allow a blog to grow to the same extent as HuffPost, as changes to search engine algorithms have increased the quality of content typically needed to garner a large number of hits. visits through organic search.

2. Engadget (founded by Peter Rojas; now edited by Dana Wollman): $47.5 million

Engadget covers a variety of technology topics, from smartphone games and robotics to search engines and wearables. The blog was founded in 2004 by Peter Rojas, former editor of Gizmodo. Rojas left Engadget in 2008 and has since refocused on venture capitalism. Like the Huffington Post, AOL acquired Engadget in 2011 and is now owned by Verizon Media.

Engadget's estimated annual revenue of $47.5 million places it near the top of the tech media league table.

Affiliate links included in product reviews are a widely implemented monetization option for Engadget. The links are included as a CTA button labeled "Buy Now" which is located in a static header.

Notice how much importance is given to product reviews that generate affiliate income in the main navigation of Engadget. This is a blog that has learned what works best for itself commercially, and has really followed through on that approach. Whether your blog is targeting affiliate commissions or other sources of income, a great lesson to learn from Engadget is that emphasizing revenue-generating elements in your blog design can pay off.

3. Moz (founded by Rand Fishkin; now edited by Morgan McMurray): $44.9 million

Moz is an SEO community and service provider with an offering that includes SEO software, conferences, and a full-scale digital publishing operation.

Run by a highly influential blog, Moz Content is about more than just content marketing – it's one of the leading publications in the field of search marketing.

Popular features of Moz blogs include case studies, industry reports, and "Blackboard Fridays," a series of educational vlogs previously hosted by Rand Fishkin, the company's founder. Fishkin, who still hosts Whiteboard Friday vlogs from time to time, moved on to a new company, an audience intelligence provider called SparkToro, in 2018.

Blogging is not Moz's core product. However, we think it's only right to include Moz in our list of top earning bloggers, as the brand's blog is among the most popular and influential posts in digital marketing. In addition, Moz's digital publishing is a key opportunity driver for the company, helping to drive its annual revenue of $44.9 million.

Moz has shown how a brand can sell products and services by making blogs a key part of their offering. Instead of including a blog on your site and posting articles there from time to time; this brand has established one of the best blogs in its industry. Thanks in large part to its blogs, Moz has become a destination and focal point for the SEO community.

4. Perez Hilton (Perez Hilton): $41.3 million

PĂ©rez Hilton (born Mario Armando Lavandeira, Jr.) is a famous blogger and media personality. Hilton's gossip blog, PerezHilton, is one of the biggest names in entertainment journalism.

Since 2005, Perez Hilton has been writing stories

about stars like Lady Gaga, Johnny Depp, and Miley Cyrus, while personally integrating himself into celebrity culture. Popular features of the Perez Hilton blog include gossip, photo galleries, and quizzes. In general, the content of the blog is similar to that of a traditional celebrity/gossip magazine, such as Closer or Heat.

One of the biggest strengths of the PerezHilton blog is its effective use of celebrities driving engagement with blog content. Famous names and famous faces take center stage, through category headings for specific celebrities and heavy use of paparazzi and red carpet photos. This shows a clear understanding of what makes the blog engaging, which is something every blogger needs to discover about their own blog.

5. Copyblogger (founded by Brian Clark; now edited by Stefanie Flaxman): $35.1 million

Copyblogger is a blog about blogging (and other forms of content writing). It has been described as “the most influential content marketing blog in the world”. The main features of the blog include writing tips, analysis of new developments in content marketing, and podcast episodes.

Since Copyblogger is a blog about copywriting, it faces a lot of pressure to practice what it preaches and produce good copy. His articles tend to fit that bill, with very clear formatting and engaging, conversational writing.

6. Mashable: $30 million (founded by Pete Cashmore; now edited by Jessica Coen)

The Mashable media and technology blog was founded in 2005 by Pete Cashmore, a 19-year-old web consultant from Aberdeen.

Mashable's output covers a wide range of topics, including technology, science, and social good. One of the blog's standout features is Amplify, a content series “dedicated to raising awareness, highlighting issues, and taking action” on issues of racial equality.

Another cool feature, this time from a monetization standpoint, is Mashable Deals, a blog section featuring deals, reviews, product summaries, and other commercial content.

7. TechCrunch (created by Michael Arrington and Keith Tears; now edited by Matthew Panzarino): $22.5 million

TechCrunch is known for its excellent news coverage of startups and high-tech topics. The blog's content focuses heavily on dealings by tech giants like Alphabet, Amazon, Uber, and all the other usual suspects.

Between 2007 and 2015, TechCrunch ran the popular Crunchbase startup database, which is now a separate entity.

8. Envato Tuts+ (founded by Collis Ta'eed): $10 million

Envato Tuts+ is a vast library of tutorials, courses, guides, and eBooks, delivered in blog format. It covers subject areas including coding and web design, business, photography, music, and graphic design. Some content on Envato Tuts+ is free to access, while other items are available via subscription.

Envato, the company behind Tuts+, was founded by Collis Ta'eed in 2006. Its headquarters are in Melbourne, Australia.

9. Smashing Magazine (founded by Sven Lennartz and Vitaly Friedman): $5.2 million

If you are a web developer or designer, we are willing to bet that you have read an article published by Smashing Magazine. Founded in 2006, this blog has grown to become one of the leading sources for guidance and commentary covering everything from the web, from information architecture to website aesthetics.

A key ingredient to Smashing Magazine's success is its membership offering, which encourages readers to pay $3-$7 per month for premium features. Interestingly, the blog has a live member counter on its home page, which we think is a clever way to help readers quantify the value of their financial contribution to the blog.

10. Gizmodo: $4.8 million (founded by Peter Rojas; now edited by Kelly Bourdet)

The second blog on our list that was founded by Peter Rojas, Gizmodo is a design, technology, science, and sci-fi blog with numerous variants serving different parts of the world, including Brazil, Japan, and the UK. It's a great chronicle of geek culture, from Huawei's latest smartphone designs to fan theories about the original Star Wars trilogy. A particularly strong feature of Gizmodo US is the 'Giz Ask' content series, which goes to great lengths to answer scientific puzzles like "Could teleportation work?" and "Do Animals Practice Revenge?" short code

Do you think you have what it takes to become a global content marketing sensation?

Take our free benchmark skills test and see how your content marketing skills stack up against others working in similar roles in your industry.

Have you wondered how much the top paid bloggers make? 

It has never been a better time for you to explore blogging as a business model because the sky’s the limit when it comes to earning potential from blogging. 

Now, I am not going to sugarcoat and tell you that right after you launch a blog, you will be able to make the income that some of these top paid bloggers make in a month….

BUT what I can tell you is that I started from scratch looking at all these high-earners wondering if I could ever earn as much.

I am happy to report that I now run 5 blogs and have finally grown my income to over USD10,000 a month from them.

It takes time, hard work, consistency, and learning lots of confusing tech terms that you may not be able to wrap your head around. 

However, with that being said, blogging has been a rewarding journey and now you can gain inspiration from these top paid bloggers to start your own blogging journey today. 

This article will feature top paid bloggers across a variety of niches and fret not, big media publications like Huffington Post are not included in this list.

Media publications have a large team behind them producing and managing content, and for someone starting out in their PJs at home, the journey may not be realistic. 

So, this list will feature top paid bloggers that started small and are thriving within their niche. 

Let’s get to it!

Post a Comment

Previous Post Next Post